Graphic Design & Logo Development
2019 Launch of PYG Welding
When PYG Welding launched in 2019, they need a visual anchor – a logo that embodied their spirit and expertise. I had the privilege of crafting that initial symbol that served them well into 2021. As the business evolved, so did the brand.
New Brand Look & Feel
In 2021 PYG Welding relocated to a larger space and shifted focus to mobile welding and CNC Services. This shift called for a refreshed identity. A new logo and branding strategy was born, that not only resonated with their values but also became a central piece of their marketing materials, from promotional items to vehicle branding.
Photography & Social Media Content Creation
My role extended to translating PYG Welding’s craftmanship into compelling images for their website and social media platforms. By regularly creating and updating content with fresh, engaging photos, I’ve helped them connect with their audience and showcase their services’ quality and reliability.
Web Design & Management
Initially, PYG Welding required a simple, cost-effective online presence – a WordPress site with essential information about their services. Over time, as the business’s ambitions grew, the website needed to reflect this growth. I rebuilt and rebranded their website, pygwelding.ca, laying the groundwork for an e-commerce platform that we plan to develop further.
CNC Design
As the business continued to grow, I transitioned to specialize in CNC Graphic Design. My responsibility was to produce unique designs for the CNC Plasma cutter, turning raw materials into exquisite pieces that not only met but exceeded client expectations.
Marketing & Online Presence Enhancement
Understanding the gap in digital savviness often found in the trades, I took the helm of PYG Welding’s marketing efforts. I established and enhanced their online presence through Google Business and a comprehensive Facebook Page and Shop, engaging with customers and broadening their market reach through strategic content and interactive campaigns.
Marketing & Online Presence Enhancement
Understanding the gap in digital savviness often found in the trades, I took the helm of PYG Welding’s marketing efforts. I established and enhanced their online presence through Google Business and a comprehensive Facebook Page and Shop, engaging with customers and broadening their market reach through strategic content and interactive campaigns.
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